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The focus of the television campaign is to stem corruption issues currently affecting the Nation through frank discussions and genuine contributions on solutions. Kenyans are encouraged to appreciate and uphold the rule of law, develop good value systems in the society, accept each other and, above all, be patriotic.
Active participation by individual Kenyans in the fight against corruption is brought to the fore as the missing ingredients for the war to be won. The need to seriously focus on preventive measures has become the next most viable option in the fight, as opposed to curative, to which substantial resources have previously been invested through investigations and prosecutions. Curative measures are lengthy and very expensive low in gains, leading to the perception that the war cannot be won. There is need to reverse this for the people to believe and trust in the fight and reap the full benefits of a corruption-free Kenya.

Public education, sensitization and awareness creation programmes aimed at behavioural and attitudinal change at the individual level to prevent corruption must be emphasized. This television programme will empower the public to demand for transparency in the conduct of business and hold leaders to account for their actions. It is hoped that this will create the urge for Kenyans to join in and make their contribution. Details on the particular television station will be made public soon.